In the following advertisement from State Farm, a businessman to save on rising gas prices moves from driving his car to commute to work to riding a bicycle. The advertisement's proposition is that they will save enough money on his insurance so he can go back to his gas-guzzling automobile.

http://www.youtube.com/watch?v=S6sNjUoF_Do

The guy is portrayed stupidly with a suit top and cycling pants and a women ridicules the person for his cycling pants. This commercial is just another attempt to portray automobiles as the end-all, be-all and cycling as a second-class citizen. If the guy can get to his office safely, then all the power to him for cycling instead of driving. Good for his health, good for the environment, and good for all of us.

We should be promoting commuting to work by bicycle...not denigrating it. To learn more about commuting to work by bicycle, please see this site.