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Kangae -- Great Ideas on Life

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Think Big, Execute Small

Do you want to have a fundable startup? Then, "think big, execute small"!

VC money (and institutional angels, too) are looking for large exits, $200-300M+. Consequently, they are looking for small growing markets with high-growth potential that can support a company valued at $300M+ at IPO or M&A. So you need to "think big" with your business idea. Something that is topped out at a $60-80M exit won't be attractive to a traditional VC since those exits will naturally appear during the journey to the $300M+ exit.

However, you need to "execute small". Show a consistent track record as a founder/CEO of doing the small stuff well. Knowing when to invest and when not to invest is critical. Also, good people decisions go a long way to success – don't be afraid to hire people smarter than yourself. Finally, set realistic milestone and meet them!

"Think big, execute small" is the recipe for a winning VC-backed startup.
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