23 May 2010
118 Seconds?
05/25/10 17:44 Filed in: Misc
According to Jeff W. Hayzlett - former CMO of Kodak and author of The Mirror Test, the time you have in order to pitch your business is 118 seconds. How does he get to 118 seconds?
The attention span of an individual is about 8 seconds before he or she loses interest, so you have 8 seconds to hook the prospective investor. And nowadays elevators are pretty fast...about 110 seconds according the book. So add them together 8 seconds for the hook and 110 for the pitch.
Got a business idea? Well, what's your 118 seconds?
